How to Use Framing to Sell More Warranties and Service Contracts Craig Andrews 0 A single hailstorm changed me from rational to irrational...
Simple Guarantees Work Best Roger Dooley 1 The issue of simplicity vs. complexity is, well, complicated. In business, simplicity and brevity are usually greatly preferred, but in marketing trying to get your message into a few words sometimes doesn't work as well as longer…
