Olson Zaltman Associates

Name: Olson Zaltman Associates

Website: http://www.olsonzaltman.com

Address:
Olson Zaltman Associates
938 Penn Avenue #800
Pittsburgh, PA 15222

Phone: 412-288-9790

Email: lzaltman@olsonzaltman.com

Managing Partner: Jerry Olson
Managing Director: Lindsay Zaltman

About Olson Zaltman Associates:

Founded in 1997 by Professors Jerry Olson of Penn State University, and Gerald Zaltman of the Harvard Business School, OZA specializes in techniques that target consumers’ implicit thoughts, feelings and knowledge. Our methodologies have transformed how some of the world’s largest and most respected companies approach their markets and marketing strategies.

Translating the most recent advances in a broad range of academic disciplines into innovative research tools, OZA uncovers the deep orientations and motivations that drive human behavior. >[From olsonzaltman.com.]

Neuromarketing Technologies Employed: metaphor analysis, memory integration, biometrics