Neuromarketing - Where Brain Science and Marketing Meet

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.

For Neuromarketing readers, it's not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover…

The idea that ads engaging us emotionally perform better than those relying solely on logic may seem obvious to many Neuromarketing readers. Yet, I still…

Roger Dooley, international keynote speaker and author, just launched a new, three-minute speaker reel video featuring highlights of his Neuro-Loyalty speech…

Yale scientists used brain imaging to compare face-to-face meetings with virtual sessions.

Who says neuroscience can't be fun? The toy giant Mattel makes Mindflex, a toy that lets players control a ping pong ball with their brain waves. I wrote…

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer "yes," but surprising research shows…

A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on…

Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the "godfather" of persuasion science and the…

Roger Dooley's Brainfluence has been translated into eleven languages, but the new Spanish reading is the first audio audio translation.