Neuromarketing - Where Brain Science and Marketing Meet

Ever wonder why handing over cash feels different than swiping a card? Or why tapping your phone to pay barely registers at all? It's not just psychological. Spending money actually activates pain centers in your brain. And here's the kicker: newer payment methods are specifically designed to reduce that pain, making it easier than ever to part…

Ever wonder why some prices just feel wrong? When you see a luxury watch for $19.99 or a pack of gum for $20, your brain immediately knows something's not…

In this article, I obsess about my hunt for the perfect laptop bag, with a little "paradox of choice" psychology thrown in.

For Neuromarketing readers, it's not big news that the perception of wine drinkers is altered by what they know about the wine (see Wine and the Spillover…

The idea that ads engaging us emotionally perform better than those relying solely on logic may seem obvious to many Neuromarketing readers. Yet, I still…

Roger Dooley, international keynote speaker and author, just launched a new, three-minute speaker reel video featuring highlights of his Neuro-Loyalty speech…

Yale scientists used brain imaging to compare face-to-face meetings with virtual sessions.

Who says neuroscience can't be fun? The toy giant Mattel makes Mindflex, a toy that lets players control a ping pong ball with their brain waves. I wrote…

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer "yes," but surprising research shows…

A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on…