Neuromarketing - Where Brain Science and Marketing Meet

Back in 2005, we suggested that Starbucks cups might be a good advertising venue since experiments showed that caffeine stimulates the areas of the brain associated with memory and attention (Can Caffeine Brain Boost Help Ad Recall? ). Starbucks ignored the neuromarketing potential of their cups and didn't start selling ad space, but they have…

There's not much doubt that a multisensory ad approach could, if done well, outperform one that appeals only to one sense. Indeed, the Scent Marketing Institute…

New neuroscience research shows that older individuals are less affected by the possibility of losing money than younger people. Gains, meanwhile, are equally…

Slate Magazine has just done a special issue on the brain that might interest Neuromarketing readers. Here's a brief table of contents: "God Is in the…

The more complex a decision is, the more thought and deliberation it requires, right? As intuitive and seemingly obvious as that statement seems, new research…

One To One Interactive announced the conclusion of its acquisition of Quantemo Neuromarketing Lab on Monday. According to their news release,

When viewing sexy pictures, will men or women focus more on the faces of the participants? Surprisingly, men tend to look at the faces more than women,…

Last week we posted about Seth Godin's Joy/Cash Curve and Buying Pain. We think that at least some marketers already understand the problem Godin raises and are…

Train Your Mind, Change Your Brain by Sharon Begley has a title that might lead one to believe it's a how-to or self-help book. It is neither. Rather, it is…

The concept of marginal utility, a favorite of economists, is fairly simple to illustrate: a $20 bill is more useful to a financially strapped college student…