Neuromarketing - Where Brain Science and Marketing Meet

One of the hottest marketing techniques in the last year has been viral video - create a clever enough video segment, and with minimal promotion it can reach a Super Bowl ad-sized audience for a tiny-fraction of the cost. The trick is creating a video engaging enough to "go viral", i.e., induce viewers to forward it to their friends. Now, a study…

One of the more intriguing concepts in neuromarketing is priming, i.e., influencing an individual's behavior by the introduction of various subtle cues. This…

A new study suggests that ads on sexy television shows don't perform as well as those on tamer fare, and that advertisers need to look beyond the audience size…

Retail price tags are disappearing, as documented by MSNBC's Bob Sullivan in Whatever Happened to Price Tags?. Stores are abandoning the traditional stamps…

We recently reported on important new neuroeconomics research in Brain Scans Predict Buying Behavior. This study is the first that attempts to correlate fMRI…

There has been interest in neuroethics for years - the ethical dilemmas involved in everything from brain scans to cognitive enhancement drugs have been long…

The promise of neuromarketing has been the tantalizing possibility that marketers would be able to understand what consumers really think, not just what they…

Kathy Sierra wrote an interesting post, Marketing should be education, education should be marketing, that suggests what educators really need is more fMRI…

Few would argue that Shakespeare is one of the greatest writers in the English language, but we don't see Madison Avenue putting much of their copy in sonnet…

Since our first post, Super Bowl Ads: Brain Dead, some additional data has been released and, of course, the Web is alive with commentary on the latest crop of…