Neuromarketing - Where Brain Science and Marketing Meet

While sports analysts pick over the performances of the Colts and Bears, the real work begins for advertising pundits: declaring winners and losers among the Super Bowl commercials. And this year, once again, we have brain scan data to help compare the Super Bowl Ads. Researchers at the University of California Los Angeles scanned the brains…

Once again, UCLA neuroscientist Marco Iacoboni will produce a "ranking" of Super Bowl ads by scanning the brains of subjects while they view the ads: Want…

Duke neuroscientist Scott Huettel, whose neuroeconomics work we described in Decision Making, Risk, and Ambiguity, is back in the news with some interesting…

Neuromarketing articles in the mainstream press seem to come in waves, and it looks like we're in one of the up cycles. Notably, TIME has published Marketing…

Three New Locations! 5 Ways to Save! In creating an advertisement, the way a number is represented may fall to a copy writer or even a graphic artist. The…

The last few days have brought some neuromarketing coverage in the mainstream press. If Only I Had a Brain Scan in BusinessWeek describes some recent ad…

Only a day ago, in our post Neuro-Hype, we lamented the abundance of brain scan hype and the dearth of research that examines real purchase behavior. As if on…

A couple of weeks ago, columnist John Walsh of London's The Independent penned a diatribe titled, Blog. Is there an uglier word in the entire history of our…

A post by Josh Wright on the Truth on the Market blog, Rubenstein on Behavioral Economics, called my attention to a year-old paper by Ariel Rubinstein of the…

In neuromarketing, it's not uncommon to see a big leap from actual research data to a questionable business conclusion. It turns out that neuroeconomics…