Neuromarketing - Where Brain Science and Marketing Meet

A new study led by Sherry Willis, a human-development professor at Penn State University, appears to provide more evidence that brain training can affect cognitive decline associated with aging. The study provided some subjects with brain fitness exercises and compared their functioning to a control group that didn't receive the training. The…

Food marketers love hungry customers as they are certainly in a state where tantalizing images may be particularly effective. Oddly, it turns out that hungry…

A church-based site, Vision.org, has published an interesting and thoughtful article by Thomas E. Fitzpatrick, Are We in Need of a Neuromorality? The article…

Our recent post, Laughing Matter: Priming and Mirroring, cited new research showing that hearing the sound of laughter produced a response in subject's brain in…

We're always interested when neuroscience research shows how people respond to external cues, and some new research into the effects of sounds may well have…

It's been a while since we posted Marketing Neuroscience: Brain Fitness, and I've noticed that interest in the entire brain fitness and cognitive enhancement…

Meeting notes from a neuroethics conference hardly seem like fodder for book club meetings, but Hard Science, Hard Choices by Sandra J. Ackerman (Dana Press,…

Neuroscientists are getting closer to understanding how we are surprised by unexpected events. Dharshan Kumaran and Eleanor Maguire at the Wellcome Trust…

When we wrote Brain Branding post yesterday, most of the mainstream press hadn't picked up on the unassuming press release from the Radiological Society of…

How important is a strong brand image? A new study presented at the Radiological Society of North America (RSNA) shows that people presented with known brand…