Neuromarketing - Where Brain Science and Marketing Meet

Adweek, in 4A's Planners Define Their Lot, states that a former ad exec "convincingly shot down the legitimacy of neuromarketing". Here's the complete description of the supposed shoot-down: Mark Earls, the former executive planning director of Ogilvy & Mather, convincingly shot down the legitimacy of neuromarketing, comparing it to "navigating…

You never know who you'll run into at a trade show. I stopped by Ad:Tech Chicago earlier this week, and in the exhibit hall reception spotted Bob Cringely, PC…

The Revelation Effect. If you've ever solved word puzzles, such as anagrams in which one must unscramble letters to form a word, you've probably experienced…

While the term "infovore" has been kicking around for a while as a cute name for a consumer of information, the University of Southern California's Irving…

Earlier this month in Mood-Sensing Advertisements, we described research being conducted by Cambridge prof Peter Robinson on an "emotionally aware" computer.…

What's the difference between (1) investing in the common stock of a public company or (2) buying an expensive perfume or men's fragrance? The answer seems…

In the last few years, web advertisers have begun to employ behavioral targeting to deliver advertisements to individual users. By keeping track of sites a user…

A provocative article in Seed by Yale's Paul Bloom, Seduced by the Flickering Lights of the Brain, suggests that scientists are getting carried away with their…

We've had this site up for too long without reviewing the one English-language book with Neuromarketing in its title: Neuromarketing - Selling to the Old Brain…

Every little while, a neuroalarmist rant pops up in the blogosphere, almost always from someone who read an article about neuromarketing and concludes, "My…