Neuromarketing - Where Brain Science and Marketing Meet

Mind Wide Open - Your Brain and the Neuroscience of Everyday Life is a romp through todays neuroscientific thinking written in a highly accessible manner.

As neuroscientists discover more about the mechanics of how our brain relates to our conscioiusness, some worry that neuroscience will be the next religion vs.…

One author believes that more complex entertainment media have increased national IQ.

The brain processes visual information in two distinct ways, and design techniques need to appeal to both systems.

We're not at the point where we can plug in extra memory before we take a test, but there are promising developments in getting the brain to interact directly…

Subliminal ads may not be extremely effective, but they do seem to have a minor impact on behavior.

Even if brain scans produce better ads, that may not solve every marketing problem.

Jim Olds of the Krasnow Institute at George Mason University is interested in how neuroscience and architecture interact.

A popular way of viewing the human brain is to divided it into three parts: reptilian, limbic, and neocortex; one author suggests the reptilian brain isn't as…

If you like scientific marketing, you'll love neuromarketing - using brain science to get inside consumer's heads, literally!