Neuromarketing - Where Brain Science and Marketing Meet

Here's the first of Roger's Tools and Hacks topics - a review of the Grid-It Organizer and photos of how he uses it to make swapping laptop luggage easy and fast.

Want to be more productive? Need more time in your day? Get tips, tools, and hacks from Roger in a new section. And, since this is a departure from our other…

A recent test described by WhichTestWon showed adding a single line of text to a web page could boost sales, from a few percent to 200+%. Yet, very few websites…

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good…

Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation,…

Getting your business portrait photo taken? Meeting new people at a networking event? Here's some counter-intuitive advice...

This year's Habit Summit, organized by Nir Eyal (author of the best-selling Hooked), proved to be one of the more interesting conferences I've attended or…

Fonts have strange an unexpected effects. Patients were less compliant with medical instructions when hard-to-read fonts were used. And, the fluency of fonts…

The Spanish version of Brainfluence is now available, at least in Spain. The tweet below from @Empresa_Activa shows the physical book rather than just the…

Here are the slides from and a quick recap of the Designing for the Mind panel at SXSW 2015.