Neuromarketing - Where Brain Science and Marketing Meet

They say if you have a hammer, everything looks like a nail. One of the favorite tools of marketers, the sales funnel, may produce the same kind of myopia, according to Unmarketing's Scott Stratten.

Here's my latest content for the week, and hand picked items both I and my readers liked, too.

Here's the most compelling stuff we found all week, plus what I published. I hope that's compelling, too!

Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple…

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets…

Surprising new research shows that introducing one word into the conversation can change how people feel about their work and significantly impact effort and…

Your weekend reading list for all things brain and marketing-related...

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up…

Here's the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.

Almost certainly, there are two words that have been drilled into you as important since the day you started talking. Now, research shows these words have…