Neuromarketing - Where Brain Science and Marketing Meet

Media multitasking, watching TV while using Twitter on a phone, for example, is becoming extremely common. A new study finds, however, that these multiple screen users have less gray matter in a specific area of the brain.

Diverse topics this week include a one-word motivator that boosts effort and results, why Costco gives you free food, how to create a call to action that gets…

Surprising new research shows that introducing one word into the conversation can change how people feel about their work and significantly impact effort and…

Your weekend reading list for all things brain and marketing-related...

Everything in conversion optimization comes down to the customer making a decision... Yes or no. That’s the clutch point in conversion optimization. Leading up…

Here's the most interesting content we found this week, followed by my own content here, at Forbes.com, and at The Brainfluence Podcast.

Almost certainly, there are two words that have been drilled into you as important since the day you started talking. Now, research shows these words have…

Essential reading for the weekend...

One of the post-speech questions I'm often asked is whether employing my neuromarketing strategies is "manipulative" and/or unethical. This weekend's Dilbert…

We usually avoid brain diagrams here at Neuromarketing, but Neil Patel (@neilpatel) not only gives you a brain map but tells you how to target each major area…