Neuromarketing - Where Brain Science and Marketing Meet

A new Philadelphia building uses huge LEDs to signal energy performance.

Sensory marketing is possible for intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.

Reminding people of imaginary cooties can keep them from catching the real, life-threatening ones.

A century ago, Edward Noble sold billions of Life Savers in a few years with a different approach to marketing mints.

Turning a chat request into a lead generation process adds friction and annoys customers.

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

Rapper Jay-Z used a classic influence principle for non-profit persuasion.

Roger Dooley's book Brainfluence has just been released in an Italian translation.

Friction made strategy+business's 2019 list of Best Business Books, one of just three in the management category.

It appears that United Airlines has stopped using a classic decoy pricing approach for in-flight wifi options.