Neuromarketing - Where Brain Science and Marketing Meet

Many, if not most, content sites today show how many social media shares each page or article has earned. This is a classic use of social proof, i.e., building credibility and earning additional shares by showing that others are doing it too. Like a restaurant with a line extending out the door, an article with a large number of shares is presumed…

For most attendees of Pubcon Las Vegas, the best part of Matt Cutts's keynote was his measured and nearly genial response to the previous day's…

Every marketer knows that social proof - showing that other people use your product, support your cause, etc. - is a powerful persuasion tool. It's one of…

This is big news for guys. For years, I've gently mocked my half of the species for being far-too-easily influenced by female images. Babes in bikinis alter…

Want to double your success in persuading people to do as you ask? Four simple words, and even other phrases with the same meaning, have been shown to double…

Here's news that probably won't shock you: sex is at the top of our unconscious minds. And, when marketers ask us, we won't come close to admitting it.

The Persuasion Slide is a deceptively simple new model for the process of persuasion that accommodates both traditional conscious factors as well as the often…

Guest post by John Carvalho In today’s fragmented marketplace, true brand loyalty seems like a hard thing for companies to acquire and harder still for…

Does multitasking seem to be getting tougher for you as the years pass? In fact, that's quite normal. By the time you are 40, multitasking is nearly twice as…

Do you have a website redesign planned? If so, there might be a lesson in my first experience with a Schindler ID System elevator control installation.…