Neuromarketing - Where Brain Science and Marketing Meet

A new study by David Just and Brian Wansink of the Cornell Food & Brand Lab found that calling the same portion of spaghetti "double-size" instead of regular caused diners to eat less. In fact, the double-size group left 10 times as much food on their plates!

Loyalty and rewards programs can be great motivators. When a business rewards the behavior they want from their customers - say, giving them a free coffee after…

Book Review: Neuromarketing For Dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl Here's another sign that neuromarketing is becoming a…

It's been a rough few days for neuromarketers. First, Matt Wall of Slate wrote a thoughtful article, What Are Neuromarketers Really Selling?. Then, PopSci…

Guest post by John Carvalho Who hasn't had buyer's remorse? That post-purchase anxiety about a decision is all too common. Did we pick wisely? Should we have…

Rance Crain, Editor-in-Chief of Advertising Age (as well as Crain's Chicago Business, Crain's New York Business, and TelevisionWeek) has taken the…

We know advertisers are always trying to get inside your head, but what if they could broadcast an ad inside your skull? It sounds crazy, but that's what a new…

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there's general agreement that…

Many Neuromarketing readers still use Google Reader to keep up with their favorite blogs. It has been a great tool, one I used myself. But, Google decided to…

Some restaurants want to make their portions look bigger. Others may want to seem to deliver a modest portion while still satisfying hungry diners. For years,…