Neuromarketing - Where Brain Science and Marketing Meet

One of the ongoing controversies in neuromarketing is how well current techniques can identify specific emotions. While there's general agreement that attention and emotional engagement can be tracked, identifying specific emotions with confidence has been elusive. Now, researchers at Carnegie Mellon University have published a new study showing…

Many Neuromarketing readers still use Google Reader to keep up with their favorite blogs. It has been a great tool, one I used myself. But, Google decided to…

Some restaurants want to make their portions look bigger. Others may want to seem to deliver a modest portion while still satisfying hungry diners. For years,…

The global reach of Brainfluence is getting a boost. Japanese rights have been sold by Wiley, joining the Korean and Simplified Chinese versions in the Asian…

There’s an idea from cognitive psychology called cognitive fluency that has been making the rounds in the business world lately. The idea is simple enough: as…

Book Review: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff Oren Klaff is an investment banker and…

How do you promote a new outdoor insect spray, Orphea, on a billboard in Milan? This clever effort turned the portion of the corresponding to the "spray" from…

Next week, conversion optimization expert Chris Goward and I will be doing a joint webinar: Neuromarketing Meets Conversion Optimization: Brainy Profit…

While we think of metaphors as mainly word-based, visual metaphors can be a potent selling tool. They can both engage the brain like text metaphors and…

No business intentionally ignores its customers. In fact, most managers think they do a reasonably good job of listening. But, if a customer feels ignored, big…