Neuromarketing - Where Brain Science and Marketing Meet

I returned from my speaking swing through South America last week to find a nice surprise from Wiley, my publisher: a few sample copies of Brainfluence in Korean. The cover, amusingly enough, features a brain in a bottle! I neither speak nor read Korean, so to find out how the title might read, I turned to Google Translate. It suggested this…

Book Review: Drunk Tank Pink, and Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter In Drunk Tank Pink, Author Adam Alter…

If you have an ecommerce site, how often do customers visit - often after a costly paid click - and end up leaving without buying? Are abandoned shopping…

Beans have a well-deserved reputation for being a multi-sensory product. Remember the "musical fruit" ditty? But it's no joking matter for Heinz, who teamed up…

Libboo, a startup that aims to encourage book discovery and recommendation sharing between like-minded readers, is offering 10 free electronic copies of my book…

The hottest new thing in neuromarketing is facial coding - the reading of fleeting facial expressions to determine true emotional reaction. Although the concept…

I was surprised to hear that Google is killing off Google Reader. I've been a sporadic user for years, and I know many people still rely on RSS feeds to keep up…

Sands Research has released their 2013 Super Bowl winners and losers, along with the "brain movies" to show how each ad lit up viewers' brains. For the first…

Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and…

Roger Dooley's book Brainfluence is being translated to Russian and published by a Moscow-based publisher.