Neuromarketing - Where Brain Science and Marketing Meet

It's time for the annual ritual of picking the top Neuromarketing posts of 2012. As in the past, the list is based on reader traffic - the posts listed had the most views, tweets, likes, etc. I'm a strong believer in crowdsourcing, so what better way to determine the best posts of 2012? Here are the dozen that came out on top:

How can you get customers to remember your brand with all this clutter? The surprising answer is through the sense of smell. The sense of smell is the only one…

The number of shopping days before Christmas is shrinking, but books - both electronic and paper - can still be ordered in time for either gift-giving or your…

We're in the midst of the busiest shopping season of the year, and lots of us will be shopping for stylish gifts. One of the choices we'll be confronted with…

Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make - the order of…

If you want to sell more product by running a sale, which would make more sense: advertising "price cut 33%" or "50% more" product? Functionally, the two are…

There's currently just one regular global event that brings neuromarketers from around the world together: the Neuromarketing World Forum. The next edition…

The long-awaited Portuguese version of Brainfluence has been published in Brazil by Campus/Elsevier. Apparently my invented word Brainfluence™ didn't translate…

Can sensory-based description make books more accessible, memorable, and, ultimately, more successful?

A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos…