Neuromarketing - Where Brain Science and Marketing Meet

One of the toughest persuasion tasks is convincing a jury in a courtroom. Car salespeople have it easy by comparison - they control the environment and have the undivided attention of the customer. Imagine if you were in a Lexus showroom listening to why you should buy one of their vehicles, and at your elbow was a BMW salesperson, periodically…

If you like my stuff here at Neuromarketing, you'll almost certainly want to keep up with my new blog, Brainy Marketing, at Forbes.com. My posts there don't…

The way you display a price has a surprising effect on how consumers gauge the magnitude of the price. It's important to read the price aloud as a consumer…

Email scam artists often include references to Nigeria in their emails, despite the fact that these efforts are often called "Nigerian scams." Microsoft…

While just about every educator would agree that highly engaged students learn more than bored, distracted students, there's been little effort to measure…

Why is DARPA paying academic researchers to study how Hitchcock suspense films and Clint Eastwood westerns light up our brains?

People toss around the terms "thought leader" and "social media expert" lightly these days, but Brian Solis is one of the few people who actually lives up to…

Having demolished the belief that most people are rational in his last two books, Duke researcher Dan Ariely puts to death the concept that "most people are…

I have a love-hate relationship with the “buy button in the brain,” first popularized by my virtual friends Christophe Morin and Patrick Renvoise in their…