Neuromarketing - Where Brain Science and Marketing Meet

It shouldn't surprise Neuromarketing readers that choice of words is important when writing headlines, taglines, or copy, but brain scans show how specific words can have the same meaning but activate different areas of the brain. Emory University researcher Krish Sathian has shown that words that words related to texture, for example, activate…

Every year, we look forward to how the Super Bowl ads stacked up from a neuromarketing standpoint, courtesy of Sands Research. It's taken a little longer…

Those of us involved in social media know that people love to talk about themselves. They seemingly enjoy sharing the trivial, the personal, and occasionally…

Do web searchers pay attention to the domain where the link in the search results leads them? A few years ago, I would have said "no." For years, I've…

Here's another rare foray into neuro-parenting. In How to Praise Your Child, I described research that showed telling your child he/she is smart could actually…

For years neuromarketing firms have been selling their services to help advertisers optimize TV commercials, product packaging, and other media. While these…

As long as banner ads have been on websites, the number of clicks they garner has been the most important performance metric for an ad. Ads that get fewer…

Do you find chunks of your day consumed by less than productive activities? Updating Twitter? Checking Facebook? Clicking on those fascinating links posted…

One of the common questions I'm asked at conferences and by reporters is whether neuromarketing techniques are ethical, or whether they are just one more way to…

Book Review: How to Win at the Sport of Business: If I Can Do It, You Can Do It by Mark Cuban If you aspire to be a corporate drone marking time until five…