Neuromarketing - Where Brain Science and Marketing Meet

The Super Bowl is the biggest day of the year for football fans, and just about as important for neuromarketing companies. The first results of neuromarketing studies from the big game are trickling out, and Innerscope Research observed a strategy employed by multiple advertisers: a "second payoff" at the end of the ad, after the branding…

Want to win a signed copy of my new book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing? I thought we could have a little fun…

The Super Bowl may be the biggest sports event of the year and the biggest advertising event of the year, but it's also the biggest event of the year for…

Are you overlooking a way to personalize your ads that goes far beyond the usual "Dear Roger" salutation? In my recent article, Put Your Customer in the Ad,…

In my direct mail days, we used personalization whenever possible. Starting a letter with "Dear Roger" instead of "Dear Friend" responds better every time (if…

Often, consumers don't buy products because even though they recognize a risk exists, they don't think they will be victims. The belief may be irrational,…

Starbucks knows a thing or two about loyalty. I'm a Gold Card member, and enjoy the free refills as well as the periodic free drinks I accrue by using it.…

The first quarter is shaping up as a busy time for neuromarketing speaking gigs - I've booked a few more than usual to publicize my new book, Brainfluence: 100…

Rick Santorum, as most people now know after his surprisingly strong finish in the Iowa caucuses, is one of the of candidates seeking the Republican…