Neuromarketing - Where Brain Science and Marketing Meet

Are you telling customers to buy your product? Maybe you should be asking them about their intentions instead. Research shows that if you want to get people to do something, you should ask them to predict if they will do it. An affirmative answer greatly increases the probability that they will follow through.

Nudge is all about choice architecture, a discipline which structures choices in a way that produces the most beneficial outcome. I don't have to tell…

Guess in which country someone would think it a great idea to develop big, furry cat ears that sit on your head and are supposed to show your mood. If you…

What's better than a chocolate chip cookie? A chocolate chip cookie in a package optimized with neuromarketing. Consumer companies don't often talk about…

Last month was the conclusion of Brain-Art Competition 2011, and some of the entries are really intriguing. There were four categories of entry:

Have you ever annoyed a potential customer, or made her angry? Before you decide to ignore the faux pas and press forward with the pitch, or write her off…

Nobody is doing more to add to our knowledge of the irrational side of human behavior than Dan Ariely. Not only does he conduct experiments that are elegant in…

One of the most popular examples of choice architecture - how our decisions are influenced by the way options are presented - is the 401K enrollment process.…

The Topanga Film Festival in Southern California (July 28-31) will include a number of neuromarketing features. Seven neuroscientists will discuss film…

We've seen some unusual fragrance concepts, but how about a scent "Made for Social Media?" The new unisex fragrance, suggestively named Erox, comes from online…