Neuromarketing - Where Brain Science and Marketing Meet

One of the most popular examples of choice architecture - how our decisions are influenced by the way options are presented - is the 401K enrollment process. (For non-US Neuromarketing readers, most companies have replaced traditional pension plans with 401K plans. Employees have the option to contribute to an account, the employer matches some…

The Topanga Film Festival in Southern California (July 28-31) will include a number of neuromarketing features. Seven neuroscientists will discuss film…

We've seen some unusual fragrance concepts, but how about a scent "Made for Social Media?" The new unisex fragrance, suggestively named Erox, comes from online…

Hot on the heels of my "surprise" ad, here's another long but highly engaging commercial from Sapporo Beer.

Some ads use humor, some surprise you with a twist... Take a look at this ad and see if you can guess what the product is before the end. This…

The FDA has released the images that will be added to cigarette packages. Instead of the old text boxes, the new labels are graphic reminders of the health…

Stupidity appears to be contagious, and you can catch it from the media you consume. Researcher Markus Appel had college students read a story about a…

The latest news on the lewd messaging scandal involving Congressman Anthony Weiner (Democrat, NY) was that he called former President Bill Clinton (who…

Twitter's approach to easy social connections lets people build big networks, often quickly. Celebrities attract millions of followers. Even…

Remember that fresh, buttery popcorn you had a few weeks ago? Maybe you didn't really have it at all, and the memory was created by a magazine ad.…