Neuromarketing - Where Brain Science and Marketing Meet

Branding expert Denise Lee Yohn proposes a new hierarchy of customer service based on Maslow's famous breakdown of human needs.

The comments on "Revealed: How Steve Jobs Turns Customers into Fanatics" show that many Apple fans don't believe marketing has played a role in Apple's success.…

Could wearing a particular color influence the results obtained by a salesperson? If that salesperson is selling to a buyer of the opposite gender, the answer…

Marketers gaze in envy at brands like Apple. The firm that built some of the first home computers turned their customers into legions of fanatical…

Big thanks to Johnny Dee of The Guardian for listing Neuromarketing as one of the six psych blogs that made their “Internet Picks of the Week.” Others listed…

If you were asked to judge a policy proposal for addressing a social issue, which would be more important to you, the content of the proposal or the party…

Mistakes Were Made by Carol Tavris and Elliot Aronson does a deep dive into cognitive dissonance, a key driver of apparently irrational behavior.

What if there were five days every month when your customers were unusually receptive to your product? If you market products or services that make women…

Twitter is a mess. Maybe it's just me, but in the last few weeks the vast majority of my new Twitter followers were bots or people promoting something.…

Marketers expend a great deal of effort making it easy to buy their products. They expand distribution channels, offer financing alternatives, and when…