Neuromarketing - Where Brain Science and Marketing Meet

Want to boost your creativity by investing a quarter or so? Buy a lightbulb. Not the fancy LED, halogen, or compact fluorescent variety - just the old-fashioned, cheap incandescent kind that come in four-packs for a buck or so. Skeptical? Read on...

With news swirling about the probable demise of embattled BP CEO Tony Hayward, one neuromarketing firm, Innerscope Research, has data they say show that…

Evolutionary psychology suggests that we humans are all about conspicuous consumption. Displaying expensive or hard to find items raises our status and may…

Years ago, I attended a keynote speech whose main topic was customer service. The speaker's centerpiece was "the pickle story." To make a long story short,…

Every experienced sales manager has a trick or two when it comes to hiring the best candidate for an open sales position. After a candidate passes the…

Zero does have a seemingly magical impact on our brains (see The Power of Free), though zero isn't always a good thing. Zero resources, for example, are…

Most companies think about extending their brand to maximize their exposure and value. That's why we have HUMMER cologne (at least while the vehicles were…

The power of anecdotes to persuade (see Why Stories Sell and Your Brain on Stories) is established, but there's a dark side to that power. Quite simply, an…

We know that anecdotes can be a convincing way to sell a product, particularly if the story is told by someone we trust. (See Your Brain on Stories.)…

What's more accurate than asking people to predict their behavior? According to a new study at UCLA, the answer is, "Scan their brains." This may not come…