Neuromarketing - Where Brain Science and Marketing Meet

In what it terms a "neuromarketing breakthrough," Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new setup uses a high-density array of EEG sensors capable of measuring activity 10,000 times per second. This hardware is combined with proprietary software to analyze brain activity.

At this year's South by Southwest Interactive, I had a chance to speak with Anya Kamenetz, author of DIY U: Edupunks, Edupreneurs, and the Coming…

Book Review: Shopper Marketing - How to Increase Purchase Decisions at the Point of Sale, Edited by Markus Stahlberg and Ville Maila From a…

One of the key factors in the human brain's ability to change via neuroplasticity is that neurons form interconnections based on simultaneous firing over a…

Luxury brands face a difficult challenge: they must be exclusive, and usually expensive, to maintain their elite status. At the same time, a brand that has…

Book Review: The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science by Norman Doidge For centuries, the human…

While many forms of advertising employ sound as part of their sensory mix, one intriguing approach provides a way to surprise listeners with what seems to…

We'd all like to think better, but few of us have the time or desire to, say, spend years in a Tibetan monastery learning to meditate. Past studies have…

One of my all-time most popular posts is Child Labor: Put That Baby to Work!, which showed how orienting a baby picture so that the baby was looking toward…

A couple of new headsets that can be used for neuromarketing studies won't win any fashion awards, but offer the potential to gauge consumer reactions in…