Neuromarketing - Where Brain Science and Marketing Meet

Now that you followed my advice in Convince With Simple Fonts and eliminated complicated fonts from your websites and printed material, I'm going to tell you that there is one situation where fancy, hard to read fonts can actually work better than simple ones. If you are selling a costly product, describing it using a hard to read font will…

The surprise hit of our Big Brother in Your Brain: Neuroscience & Marketing panel at SXSW was the world premiere of Brain Hop, a funny hip-hop video created…

A quick post in the lead-up to SXSW... Rainmaking Be sure to listen to my interview with Kim Greenhouse of It's Rainmaking Time. You'll find it here:…

3D entertainment has finally gone mainstream. Although three dimensional movies have existed for decades, they were largely gimmicky and had significant…

If you are headed to South by Southwest, aka SXSW, in Austin later this week, be sure to check out the session "Big Brother in Your Brain: Neuroscience and…

Do you need to convince a customer to complete an application form? Or, for a non-profit, do you need volunteers for a charity event? In both cases, you will…

We know that slow, balky, and confusing websites aren't a good thing. Traffic metrics show this, as does conversion data. Google, whom some think of as…

Everyone loves to rank Super Bowl ads, and one neuromarketing firm that did so is Sands Research (see Super Bowl 2010 Ad Winners. Sands uses a combination of…

What makes an engaging television commercial? If you think visual and auditory appeal - action, sound, music, people, color, etc. - you would usually be…

In what is becoming an annual event, Sands Research announced the "winning" commercials for Super Bowl 2010 as determined by their neuromarketing analysis.…