Neuromarketing - Where Brain Science and Marketing Meet

Much of the content on the web is created by users ("user generated content," or "UGC"), but only a small amount of that is actually interesting enough to generate substantial interest or "go viral." A new study by OTOInsights, a division of One to One Interactive, looks at user-created videos and flash animation from a neuromarketing…

Here at Neuromarketing, we've had the same look (shown above) since we launched in 2006. We've installed a new look with some additional advanced features,…

The idea that there is a "buy button" in the brain which clever marketers can push has been bandied about for years. While I remain skeptical that any…

Few would argue that one of the most important skills a salesperson can have is to understand what the customer is thinking, but that's a skill that's difficult…

It's a management maxim that bosses should dole out praise liberally when deserved, although many business environments seem more focused on punishing failure.…

Trying to juice up your next ad campaign? Develop a clever new product strategy? Research shows that adding an outsider to the mix can improve the thinking of…

Airplane crashes don't happen often, and when they do they are no doubt among the most-studied failures in any industry. Most bad business decisions, by…

Neuromarketing firm Emsense has raised $9 million in additional capital. The new round was led by an investment from Technology Partners with existing investor…

As a web community guy, one of the most common problems I see is the failure to communicate emotion properly when people interact online. A remark intended…

Why do most college branding efforts end up as meaningless pablum? I think it's because most colleges have been relatively insulated from the effects of…