Neuromarketing - Where Brain Science and Marketing Meet

Book Review: How We Decide by Jonah Lehrer Jonah Lehrer has been translating neuroscience into prose comprehensible by the lay reader for years, and How We Decide helps readers understand and even apply current research in the process of human decision-making. Lehrer begins with a look at expert decision-making, and how individuals with the…

If you are human, you are subject to temptation. In a religious context, temptation is an invitation to sin, i.e., to break the established rules of that…

In the last week, a lot of press attention was devoted to the use of brain scans to optimize the fear factor in horror movies. As CNN reported,

Is there something about names that attracts odd research? The last time I used "Weird News" in a Neuromarketing title was in, Weird News: Names Affect…

Some neuroscientists have long been critical of fMRI brain scans, complaining that the technique's colorful images may cause their data to be weighted…

Advertisers have known for decades that pictures of babies attract attention and hold the viewer's gaze. That's why you often see pictures of babies - cute,…

Last week, we saw that order of presentation of a small number of products dramatically affects consumer preference. (See Order Effect Affects Orders.) But…

Ecommerce websites have a great opportunity to exploit the "scarcity effect," primarily because they can often provide instantaneous feedback on inventory…

I've begun reading BrandDigital: Simple ways top brands succeed in the digital world by Allen P. Adamson, and found myself wholeheartedly agreeing with Adamson…

The last time you bought a product online, you probably went through a logical analysis of alternative products, prices, features, and so on. And perhaps…