Neuromarketing - Where Brain Science and Marketing Meet

The recent Creative Arts Emmy Award result had an interesting neuromarketing tie-in: Super Bowl commercials found to be emotionally engaging using EEG and biometric measures fared unusually well in the Emmy award competition:

Book Review: Neuro Web Design: What Makes Them Click? I couldn't pass up Neuro Web Design: What Makes Them Click? by Susan Weinschenk, inasmuch as it combines…

I don't often get into neuro-parenting here, but I thought this particular research finding was interesting enough to single out. (I mentioned it in my Managing…

I've written often lately about college branding, but have focused on developing the external brand of the institution. One thing that's clear is that as…

In a reply to my post, The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is employing scarcity to build its…

Management gurus have often suggested that failure should be rewarded (if the individual was trying something new), or at least not punished. We all know the…

It's hard to say exactly what the creators of this ersatz Coke commercial were aiming for, but it seems like something that Neuromarketing readers would find…

Many of us work with websites that depend on collecting user information - lead generation sites, charity sites, etc. Often, these sites have information…

One of the common views of neuromarketing, often expressed by those who are suspicious of business in general, is that the main purpose of neuromarketing is to…

The idea that scarce products are more appealing isn't new. The latest iPhone MUST be good if hundreds of people are standing in line to snag one of the…