Neuromarketing - Where Brain Science and Marketing Meet

Banner ads may be the most common method of reaching consumers on the Web, but they don't get much respect. Web marketers talk about "banner blindness," implying that users become so used to the presence of these ads that they no longer even see them. I don't think it's time to write off the ubiquitous banner just yet, though. First, here are…

It's Monday, your inbox is full of unanswered emails, you desk is piled high with paper, and you've got a couple of important project deadlines looming. There's…

Some in higher education don't like the concept of "branding." This is so much the case that UK branding expert Robert Mighall wrote a lengthy article…

Want to see brain science in marketing showcased at South by Southwest 2010? My colleague Ben Sykes (@bensykes) has pulled together a panel, The…

Choking isn't just for golfers and free-throw shooters. A particular kind of "choking," thinking about the process of doing something instead of just doing…

In Subliminal Logos, I highlighted a some logos that incorporated elements so subtle that they might not be consciously processed, at least on first viewing.…

As a followup to my post, Is Branding Dead? Our Brains Say No, here's more evidence that advertising-driven branding is alive and well. In this video,…

A recent post at ClickZ declares that branding is "Ineffective, Irrelevant, Irritating, and Impotent." The author, Augustine Fou (I can't help but point out…

I've been involved in any number of logo projects, and all too often the designs submitted are predictable and prosaic. At best, the logo designer…

The last time you were in a hotel, what did it smell like? Do you recall any sounds? While I think sensory branding is important for all businesses, hotels…