Neuromarketing - Where Brain Science and Marketing Meet

If you want to get someone to do something, speak into his right ear. Research by Dr. Luca Tommasi and Daniele Marzoli from the University Gabriele d'Annunzio in Chieti, Italy, shows not only that we have a preference for processing spoken information via our right ear, but requests made to that ear are more likely to be successful:

Via a comment on my initial College Branding post, I found an article from Times Higher Education, What sets you apart? , dated just a few days later. In this…

Over the years, movie-makers have tried to go beyond what's on the screen to scare theatergoers. In the 1950s, director William Castle startled those…

Should you spend as much time polishing the few words of your headline as on the hundreds of words that comprise your news article or blog post? The…

A wise old direct marketer once told me, "Never carry a product with colors and sizes." The root of this advice, of course, is the complexity and inventory…

One of the great things about social media is that a conversation can be extended quickly between sites and even continents. Such was my experience with my…

According to the New York Times, the Walt Disney Company is operating a "secretive" lab in Austin, Texas, to perform neuromarketing studies. Specifically,…

One of my most read, tweeted, and retweeted posts lately has been Video Games Make You Smarter... Really. In addition to the cognitive enhancement from…

It was pure serendipity that I read Brand Immortality by Pringle and Field on my way to a conference where I was to speak about branding to a group of…

It makes sense that if we have a viewer's attention and present him or her with a compelling ad, we stand a chance of improving the perception of our brand. But…