Neuromarketing - Where Brain Science and Marketing Meet

As a followup to my post, Is Branding Dead? Our Brains Say No, here's more evidence that advertising-driven branding is alive and well. In this video, neuromarketing expert Martin Lindstrom conducts a series of on-camera experiments with a group of "tweens," kids 8 to 12 years old:

A recent post at ClickZ declares that branding is "Ineffective, Irrelevant, Irritating, and Impotent." The author, Augustine Fou (I can't help but point out…

I've been involved in any number of logo projects, and all too often the designs submitted are predictable and prosaic. At best, the logo designer understands…

The last time you were in a hotel, what did it smell like? Do you recall any sounds? While I think sensory branding is important for all businesses, hotels…

We all know that sunshine seems to have an impact on your mood, but could it even affect how well you think and make decisions? Surprising new research from…

I find I close my eyes to "enhance" my other senses. If I'm trying to hear a barely audible voicemail, for example, I often close my eyes. I always assumed…

Just days after I wrote about using taglines in college branding, Harvard University's effort to trademark several slogans is raising eyebrows and getting them…

If you want to get someone to do something, speak into his right ear. Research by Dr. Luca Tommasi and Daniele Marzoli from the University Gabriele d'Annunzio…

Via a comment on my initial College Branding post, I found an article from Times Higher Education, What sets you apart? , dated just a few days later. In this…

Over the years, movie-makers have tried to go beyond what's on the screen to scare theatergoers. In the 1950s, director William Castle startled those viewing…