Neuromarketing - Where Brain Science and Marketing Meet

Vision is vision, right? Maybe not. New research at the University of Toronto shows that what we see is actually affected by our mood:

From both physicians and fitness gurus, the mantra for effective weight loss is the same: diet and exercise. And we've all had friends who gushed about…

Since it was announced that GM was selling the HUMMER brand to Chinese firm Tengzhong, I've followed the commentary on Twitter (I'm @rogerdooley) with interest.…

One of the more startling conclusions in Martin Lindstrom's Buyology was that tobacco warning labels might really be ads. Specifically, Lindstrom described the…

When I want to solve a problem or come up with a creative idea, I usually sit down and think about it. This could be the wrong strategy, according to…

It's always fun when two of my interests, neuromarketing and SEO (search engine optimization), intersect, and a new study from One to One Interactive's…

One problem I have with conventional market research is that people aren't very good at predicting their own behavior (or explaining their past behavior). While…

My 2005 post, Neuroarchitecture Next Buzzword, was more premature than prescient. In the ensuing years, the idea that neuroscience had anything to offer…

It's no big surprise that our brains can process odors without the intervention of our conscious minds, but a study published earlier this year showed just…

OK, here's a quick task: take a minute to write down some common characteristics and behaviors that superheroes might exhibit... (DON'T read further until you…