Neuromarketing - Where Brain Science and Marketing Meet

My long-time buddy Dave Berry is a funny guy. And, he's a published author. But, he's NOT Dave Barry, the Miami humorist who's even funnier and has more published books. Therein lies the problem - Google thinks he is. Or, more to the point, Google thinks that anyone looking for Dave Berry must be too dumb to spell "Barry" correctly. I used to kid…

In Mirrors and Images, I speculated that the presence of images such as a picture of Christ in a church or those omnipresent portraits of the leaders of…

Why spend money optimizing your conventional television commercials, print ads, etc., when you could beam your product messages directly into people's brains…

One of the benefits of presenting at conferences is that you get to meet interesting people you might not otherwise encounter. One such individual at the…

Scientists have been trying to explain human behavior for centuries, and one of the more interesting techniques was phrenology, or the use of head shapes to…

Well, the Slovenian Advertising Festival has drawn to a close, and I've finally got a few minutes to comment on the experience and share some of the things I…

After I finished my last post, Puzzling Billboards, I ran across what might be an even better example of a billboard that cleverly invokes the "aha!" phenomenon…

In past posts like Puzzles Boost Brand Recognition and Marketing to the Infovore, I discussed how letting a viewer solve a little puzzle might provide a little…

When the brain decodes a puzzle, even a simple one, there's a little reward. Marketers have sometimes used this to good effect - see Puzzles Boost Brand…

The neuromarketing industry hardly seems mature enough to talk about consolidation, but California-based NeuroFocus, who claims to be the largest company…