Neuromarketing - Where Brain Science and Marketing Meet

In past posts like Puzzles Boost Brand Recognition and Marketing to the Infovore, I discussed how letting a viewer solve a little puzzle might provide a little reward in the brain and help the viewer remember the product or the brand. My post about Schick's shrubbery trimmer got me thinking about puzzle marketing again, and brought to mind what…

When the brain decodes a puzzle, even a simple one, there's a little reward. Marketers have sometimes used this to good effect - see Puzzles Boost Brand…

The neuromarketing industry hardly seems mature enough to talk about consolidation, but California-based NeuroFocus, who claims to be the largest company…

What do you get when you wire up a shopper with an EEG cap and eye-tracking gear? An "inside" view of how that shopper reacts to visual stimuli while shopping.…

The Today Show did a nice segment with Martin Lindstrom, author of Buyology. Lindstrom reveals several tricky things that retailers do to get you to buy more,…

Selling salty chips to guys isn't all that difficult. As the classic Lay's commercial noted, "You can't eat just one!" Give a guy a chip, and before you know…

Wonder what your brain looks like while watching commercials? Or, more to the point, what the electrical activity in your brain looks like? The folks at Sands…

Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been slaving…

Seth Godin has a nice post on ethical marketing that is equally applicable to neuromarketing. Godin makes the point that marketing can be used for evil…

Some of my more popular posts over time have been those dealing with selling to two different customer groups: spendthrifts, who spend money freely, and…