Neuromarketing - Where Brain Science and Marketing Meet

In Decoy Marketing, I described my befuddlement when staring at a shelf full of shaving gel product variations. In that case, a jumbo-sized can at the same price as the regular-sized cans put an end to my indecision. It turns out I'm not the only marketer with an eye on the shaving gel shelf. In The Pitfalls of Megabranding - Consumers Don't…

Marketers are constantly facing the challenge of how to make an offer more attractive to their customers. Will free shipping garner more orders than a $10…

I'm a sucker for discounts. Show me something that costs $50, tell me I can have it for $25, and my hand will be reaching for my wallet while my brain is still…

Fantasizing about food and sex can reduce pain. (And you always thought those fantasies were a waste of time...) People in emotional or physical distress…

Book Review: Sway - The Irresistible Pull of Irrational Behavior We love irrational behavior here at Neuromarketing - when humans act in illogical and…

As one might expect, interest in neuromarketing isn't limited to the northern hemisphere. An article in The Age describes how what appear to be EEG caps are…

Magic tricks have entertained people for centuries, if not millenia. They startle and surprise the audience because the trick generally accomplishes something…

It's no news to regular Neuromarketing readers that people's experience with products is heavily influenced by their expectations. Expensive wine tastes better…

Imagine that you are shopping for a few bottles of wine for your next dinner party. You probably aren't going to buy from the cheapest selections. You don't…

We didn't need Econ 101 to learn that a dollar in the future isn't worth as much as a dollar today. Our brains knew that all along. And, as it turns out, monkey…