Neuromarketing - Where Brain Science and Marketing Meet

I've been trying to catch up on the neuromarketing press after my lengthy trip, and found that an article in the San Francisco Chronicle provided a nicely balanced, if not highly detailed, look at the field. The story focuses on two Bay Area firms, NeuroFocus and Emsense Corp. UC Berkeley neuroscientist Robert Knight, a scientific adviser to…

Regular cruise ship passengers almost always say that cruising is the least painful way to travel. Once you are on the ship, there's no packing or unpacking as…

Why do people do things that will gain them social approval? It turns out that the same parts of the brain are activated for a positive social outcome as for a…

In my time as a catalog marketer, I almost always priced products just below the next dollar increment - a cheap item might be $9.97 rather than $10, while a…

I love research findings that run counter to intuition, or are at least unexpected, and the idea that you can get more for your house if you market it with an…

Consumers must like lots of choices - why else would there be hundreds of shampoo brands and variants on a typical supermarket shelf? Actually, its been known…

Book Review: The Art of Digital Branding The Art of Digital Branding by Ian Cocoran is intended to provide a set of best practices for marketers who want to…

  Erotic images sell better than pictures of office supplies, and a lot better than photos of hairy spiders. Who knew? Actually, that's a bit of an…

The Guardian's Nick Carr, author of The Big Switch: Rewiring the World, from Edison to Google, penned a brief survey piece on neuromarketing. It begins with…

Neuromarketing will be on display at this week’s annual Advertising Research Foundation meeting, and one of the more interesting presentations is likely to be…