Neuromarketing - Where Brain Science and Marketing Meet

In the last day or two, the popular press has been gushing over the finding that meditation can change the brain. I'm not sure why - the twin concepts of neurogenesis (the brain creating new neurons) and neuroplasticity (changes in brain structure and function occurring even in adult brains) are no longer big news. It's well documented, for…

One of the fears raised by critics of neuromarketing is that by observing the brains of subjects reacting to ads, marketers will be able to make those ads much…

WIRED ran an interesting piece that suggests increasingly invasive brain technologies will become a legal battleground. The more obvious areas have already been…

The latest flap in the U.S. presidential campaign is Hillary Clinton's vivid recounting of arriving in Bosnia in 1996: "I remember landing under sniper fire.…

Readership of Neuromarketing keeps growing, but now Yale researchers have published a paper that reveals my dirty little secret...

Starbucks has been under pressure to increase store revenue and profits, and, once again, they are turning to sensory branding for the solution. The most…

Did you ever wonder why some people have such insight into the behavior and feelings of others? Certainly, some of the great advertising execs, copywriters,…

Businesses are often portrayed as rapacious partners, seeking to squeeze every penny out of their deals. Indeed, some are... the result is often a relationship…

Toronto’s Globe & Mail published a fairly lengthy story on neuromarketing, with a lot of discussion of Nielsen Co.’s acquisition of NeuroFocus. The story…

Most market researchers earn their living by asking questions - what people did, why they did it, what they might do in the future, and so on. The…