Neuromarketing - Where Brain Science and Marketing Meet

Researchers at the University of Florida have published the results of their first advertising study using fMRI, a project intended to try to relate brain scan data to specific emotions being experienced by the subjects while viewing ads. Jon Morris, a professor of advertising and communications at Florida, was critical of past fMRI studies,…

One of the most annoying series of commercials is for HeadOn, an analgesic which one rubs on one's forehead to (supposedly) cure headaches. Does HeadOn work?…

OK, he sent you roses on Valentine's Day, but does he really care about you? If you are a subscriber of South Korean cell phone company KTF, it will cost you…

Yesterday, I commented on Advertising Age's 2008 Super Bowl ad coverage that included neuromarketing firm Sands Research and their EEG-based ad analysis…

For the last few years, while fans have been recovering from an excess of guacamole and sports analysts were explaining why the winning team actually prevailed…

Most merchants would include "happy customers" as a key part of their mission. Oddly, new research shows that sad customers are likely to spend more money when…

Has neuromarketing arrived? If not, it has reached a new plateau of credibility as the privately held Nielsen Company has invested in NeuroFocus, a firm that…

Just in time for analyzing Super Tuesday primary results, political neuromarketing is back in the news. CNN ran a story, Reading Voters' Minds!, on how Lucid…

Years ago, I worked with a group of field representatives selling industrial equipment, and found that many had interesting adaptations to local culture in…

The Loser. The inevitable fMRI neuromarketing analyses of the 2008 Super Bowl ads hasn't appeared yet, but I've got my pick for the worst: Planters Nuts spot…