Neuromarketing - Where Brain Science and Marketing Meet

Neuromarketers may be their own worst enemies. Neuromarketing, and its slightly more established sibling, neuroeconomics, are exciting areas in which new research findings pop up every week. Unfortunately, the rush to commercialize the technology seems to lead to an overabundance of hype and claims that are difficult to back up. A good example is…

Most scientists have dismissed the idea of reading minds using technology as pure science fiction, but Carnegie Mellon University researchers have moved a step…

What's the next big frontier in pharmaceutical marketing? Blockbuster drugs seem harder to develop these days, and it's getting more difficult to sell minor…

Marketing campaigns often focus primarily on the sense of vision, whether they are purely visual elements like print ads and billboards, or even when they have…

A consistent theme here at Neuromarketing is that asking people about their future actions can be a very unreliable predictor of that behavior. Nobody knows…

Sometimes, a shelf is just a shelf? Freud and Republican presidential hopeful Mike Huckabee might be thinking alike. Yesterday, we wrote about what appeared to…

Mike Huckabee, one of various Republican presidential hopefuls, has staged a remarkable surge in the polls in recent weeks. Part of this is no doubt due to his…

I've often said that the most exciting application of neuromarketing techniques isn't that of choosing or developing advertisements, but rather designing better…

Neuromarketing technology is relatively new on the scene, and has been employed primarily by deep-pockets corporate customers. Application to politics has been…

People remember things better when they screen out irrelevant inputs. Now, Swedish researchers have found that the basal ganglia area of the brain seems to be…