Neuromarketing - Where Brain Science and Marketing Meet

I've been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself. The first few conclusions seem so obvious as to not require firing up a multi-millon dollar fMRI machine: Voters sense both peril and promise in party brands. Emotions about Hillary…

There's more proof that the hormone oxytocin is an important factor in our social behavior. Previously, the brain chemical was shown to be associated with trust…

This seems too odd to be true, but researchers at Yale and UCSD have found statistically significant differences in outcomes for individuals with names that…

Would you be limiting yourself if you targeted advertising only at those who were above average in whatever characteristic related to your product (say,…

Neuromarketing readers are by now familiar with the idea of "buying pain" or "pain of paying" - when we buy something, the pain center in our brain can be…

Advertising Age revisits neuromarketing, this time in the form of a blog post by Jonathon Feit, Neuromarketing and Diversity Go Hand-in-Hand. Writing about the…

As we understand more about the workings of the brain, neuroscience is starting to impact diverse areas of society. Over time, it will probably touch many more.…

One of the keys to the phenomenal success of Starbucks has been that its stores offer a consistent and appealing sensory experience. The music, colors, and…

It's Halloween, so Popular Mechanics must want to scare its readers. The magazine has thrown fuel on the fire of neuro-alarmism by running a November issue…

Which is scarier - undergoing a potentially fatal surgical procedure that has a 95% survival rate, or one that causes death in 1 out of 20 patients? If you are…