Neuromarketing - Where Brain Science and Marketing Meet

Burger giant McDonald's has the lucrative upscale coffee market dominated by Starbucks clearly in its sights. According to an AP report, McDonald's Eyes Ballooning Coffee Market, After the success of its upgraded drip coffee - which even managed to snag a thumbs-up from testers at Consumer Reports earlier this year - the fast food chain known for…

Diversified marketing firm One to One Interactive announced a new neuromarketing division called OTOinsights. This business unit will focus on the emerging…

A pocketable cell phone/music player isn't the most obvious candidate for sensory marketing, but it seems to have worked for Verizon's Chocolate phone made by…

People who think of Microsoft as a tech-age Big Brother probably won't be comforted by the software giant's effort to read your mind. Actually, their intentions…

I've been waiting for the first news of neuromarketing in the 2008 U.S. presidential election, and it has arrived a full year before the election itself. The…

There's more proof that the hormone oxytocin is an important factor in our social behavior. Previously, the brain chemical was shown to be associated with trust…

This seems too odd to be true, but researchers at Yale and UCSD have found statistically significant differences in outcomes for individuals with names that…

Would you be limiting yourself if you targeted advertising only at those who were above average in whatever characteristic related to your product (say,…

Neuromarketing readers are by now familiar with the idea of "buying pain" or "pain of paying" - when we buy something, the pain center in our brain can be…

Advertising Age revisits neuromarketing, this time in the form of a blog post by Jonathon Feit, Neuromarketing and Diversity Go Hand-in-Hand. Writing about the…