Is audio branding just for giant brands, or can a business of any size use it to build brand value and customer loyalty? You might be surprised...

Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet "The fact of the matter is anyone can do neuromarketing without ever scanning a single brain." This statement from Douglas…

Are you placing your brand in a "bad neighborhood?" The other day, I was contacted by a BBC reporter, Daniel Nasaw, working on a story about highway naming. At first I thought he had contacted the wrong person, but it turned out there…

Television ads are far more potent than online ads for viewer engagement and brand resonance, according to a new study by Fox Broadcasting and neuromarketing firm Innerscope Research. According to information released by Innerscope,…

Review - Love Branding: How to make people fall in love with your brand by Carolin Dahlman Carolin Dahlman has two professions: branding expert and "love coach." While these two callings seem unrelated at first glance, Dahlman thinks…

Most marketers don't count religious affiliation or degree of religiosity as key demographics, but a new study suggests perhaps they should. Makers of branded "self expression" items (such as logo apparel or designer sunglasses) in…

Advertisers strive to maximize attention and engagement. They want people to remember seeing their ads. They want maximum brand recall. But it's possible to have marketing impact without ANY of those things.

Although the concept of personal branding was likely launched by Tom Peters' excellent 1997 article, The Brand Called You, the idea that others perceive you as an amalgam of personal characteristics, experience, and qualities no doubt…

What does your brand sound like? If you have no clue, you are missing an important part of an overall sensory branding effort. One firm that knows what its signature sounds are is Audi, which has gone to considerable effort to establish a…

It looks like Australian politicians have taken up reading neuromarketing books. In the ever-escalating war between regulators and tobacco firms, the most aggressive step yet has been proposed Down Under: un-branding cigarette…