In what it terms a "neuromarketing breakthrough," Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new setup uses a high-density array of EEG sensors capable of measuring activity 10,000…

It isn't even Neuromarketing 101, but here's a very, very short video from NewScientist that explains the basic concept of using EEG to gauge consumer reaction to ads:

Yale scientists used brain imaging to compare face-to-face meetings with virtual sessions.

It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update.

Personal branding expert Mark Schaefer deconstructs Roger Dooley's path to becoming "known" in neuromarketing.

The last few months have been mostly good news for neuromarketers. From major university research to corporate investment, credibility is on the rise. But, completely dismissing the sketchy science perception won't be possible as long…

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I'll try to provide answers, or at least some information that will let…

Latest Brainfluence Podcast episodes feature Guy Kawasaki, Peter Shankman, and 8 others discussing loyalty, social media, branding, habit formation, neuromarketing and lots more.

In tests of multiple neuromarketing techniques at Temple University, only one was more predictive of advertising success than simply asking the subjects. But, the news is good.

Another couple of months and we've got ten more episodes of The Brainfluence Podcast with awesome guests like Paul Zak, Dan Pink, and Robin Dreeke, the FBI's former top behaviorist! Here's your chance to catch up on any you missed.…