Rapper Jay-Z used a classic influence principle for non-profit persuasion.

Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.

Two new Persuasion Slide enhancers - a 3 minute video summary, and a free workbook that you can download and use.

Want to make your website more persuasive for the price of a latte? My new book, The Persuasion Slide, is available in Amazon's Kindle Store.

Animation has the ability to hijack our attention, keep us watching, and boost recall. Compare two versions of the same video, with and without animation.

Rhetoric dates back to ancient Greece, but it works today. Here are five simple techniques...

Coming this summer! My new book, The Persuasion Slide, is a short, well-illustrated explanation of my framework for creating persuasive appeals that work.

Here's your reading list, not to mention a few options for listening and viewing!

It's been a big week for new content in that overlap area between psychology, neuroscience, and marketing we call neuromarketing. Be sure to check out the Robert Cialdini interview and book review, and the fascinating advice from "Dr.…

We're playing catchup after a rare vacation, so here's the best of the best for the last couple of weeks! Who doesn't want to be James Bond, at least when he isn’t being tortured by a sadistic villain? I'm sure some 007 movie buff will…