Reciprocity is a powerful tool in sales and marketing, and the exchange of favors are often of different magnitude.

Many of us work with websites that depend on collecting user information - lead generation sites, charity sites, etc. Often, these sites have information useful to those visitors. The knee-jerk reaction is often, "Force them to give up…

Turning a chat request into a lead generation process adds friction and annoys customers.

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

Rapper Jay-Z used a classic influence principle for non-profit persuasion.

Restaurant guest experience depends on more than good food and quick service.

If you can get a small favor from someone, they are more likely to grant you a bigger one.

Here are the seven persuasive tactics to help you get what you want in a business deal.

We all need to ask for favors from time to time, and here are seven ways to make your request more likely to succeed.

If you’re like most people, you write a LOT of emails. And, you probably spend your time focusing on your email’s contents while giving little thought to your closing. However, a new study from email software provider Boomerang suggests…