Here's a scenario... You decide to venture into a cell phone store despite your reluctance to deal with a bewildering number of phones, options, plans, along with a confusing price structure. As usual, you find you'll have to wait a bit for…

Ever wonder why some prices just feel wrong? When you see a luxury watch for $19.99 or a pack of gum for $20, your brain immediately knows something's not right. It turns out there's actual neuroscience behind this instinctive reaction. A…

Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer "yes," but surprising research shows there is at least one condition where such grouping can actually reduce the apparent…

Understand how customer brains work - these are the most important cognitive biases for e-commerce marketers.

Restaurant guest experience depends on more than good food and quick service.

Persuasion science is a new field that can finally provide scientific answers to questions that have puzzled advertisers, marketers, PR experts but also academics and researchers for decades.

A new study shows that donation amounts are influenced by the actions of other donors, creating a social proof dilemma. Here's how to maximize donations.

Roger curates an expansive list of neuromarketing books.

The Tower of London has been a prison, a palace, and a fortress. Now, it offers a lesson in behavioral economics.

Professional public speakers have a knack for getting just the right reactions from their audiences. What they know will help you tweak your entire marketing campaign.