Brain scans using fMRI (functional magnetic resonance imaging) don't always get a lot of respect. They have been accused of being used to produce research that is colorful but not particularly insightful. One study used fMRI to find…

The quest for an effective lie detector has continued for centuries, if not millennia. Unfortunately, current polygraph technology doesn't work much better than throwing an accused witch in a river to see if she sinks. For the last few…

South Korean neuroscientists experimenting with high-resolution positron emission tomography (PET) brain scans claim the technique offers more accurate results than fMRI techniques. Cho Zang-hee, the director of Gachon University of…

Functional magnetic resonance imaging has been one of the tools of choice for neuroscientists investigating brain activity - its scan data can be processed into colorful brain images showing which areas of the brain are active at a given…

Just about all of the fMRI studies we've seen or heard about are for commercial advertisers, but it looks like the neuromarketing bug has bitten the smoking cessation crowd. Researchers at the University of Pennsylvania have conducted a…

A provocative article in Seed by Yale's Paul Bloom, Seduced by the Flickering Lights of the Brain, suggests that scientists are getting carried away with their reliance on fMRI studies....This is more than just phrenology. But it is not so…

fMRI research at the University College London showed gender-specific levels of empathy for individuals perceived as "good" or "bad".

It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update.

Coffee aromas can increase arousal and cognitive performance.

Roger curates an expansive list of neuromarketing books.