Why Sushi Pricing is Painful, and How to Fix It
Pay-per-bite sushi pricing makes economic sense, but brain studies show it 'hurts' your customer's brain.
Neuromarketing Careers
Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I'll try to provide answers, or at least some information that will let…
The 3 Types of Buyers, and How to Optimize for Each One
I absolutely love buyer psychology and neuroeconomics. Want to know why?
? Because it’s like a secret weapon that produces torrents of conversions (and money).
? Because it’s the only real way to understand why and how buyers make…
How To Use Product Order To Increase Sales
Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make - the order of presentation. Should you lead with your best product? Close with it for a strong…
Neuromarketing Explains Weiner’s Pickle
The latest news on the lewd messaging scandal involving Congressman Anthony Weiner (Democrat, NY) was that he called former President Bill Clinton (who officiated at Weiner's wedding) to apologize for his behavior. No transcript of the…
Closer to the Buy Button?
A specific part of the brain responsible for making decisions about value has been identified by neuroeconomics researchers at the University of Pennsylvania. Using fMRI, psychology professor Joseph Kable has shown that the…
The Price of Everything by Eduardo Porter
Book Review - The Price of Everything: Solving the Mystery of Why We Pay What We Do by Eduardo Porter
Looking for more novel pricing strategies for business, I picked up a copy of The Price of Everything by Eduardo Porter. Although…
Unconscious Buying
In a fascinating study just published in the Journal of Neuroscience, researchers have shown that we make buying decisions even when we aren't paying attention to the products, and that fMRI observation of brain activity can predict…
Sands Research: Faster EEG for Neuromarketing
In what it terms a "neuromarketing breakthrough," Sands Research has announced the development of a higher speed EEG brain wave monitoring system. The new setup uses a high-density array of EEG sensors capable of measuring activity 10,000…
Painful Games Companies Play
Does your company play painful games with your customers? I'm not talking about physical pain, but brain pain. More specifically, what has been termed buying pain or the pain of paying. According to research conducted by George…
