Branding

Some in higher education don't like the concept of "branding." This is so much the case that UK branding expert Robert Mighall wrote a lengthy article debunking some of the ideas those in higher ed have about the concept of branding…

In Subliminal Logos, I highlighted a some logos that incorporated elements so subtle that they might not be consciously processed, at least on first viewing. Several Neuromarketing readers pointed me at an interesting Fortune article on…

As a followup to my post, Is Branding Dead? Our Brains Say No, here's more evidence that advertising-driven branding is alive and well. In this video, neuromarketing expert Martin Lindstrom conducts a series of on-camera experiments with a…

A recent post at ClickZ declares that branding is "Ineffective, Irrelevant, Irritating, and Impotent." The author, Augustine Fou (I can't help but point out "fou" is French for "crazy" or "madman" :)), starts by suggesting that "branding"…

I've been involved in any number of logo projects, and all too often the designs submitted are predictable and prosaic. At best, the logo designer understands enough about the business to build some aspect of the firm's identity or…

The last time you were in a hotel, what did it smell like? Do you recall any sounds? While I think sensory branding is important for all businesses, hotels have a particularly strong opportunity to practice it. After all, their…

Just days after I wrote about using taglines in college branding, Harvard University's effort to trademark several slogans is raising eyebrows and getting them called "the Nike of higher education":

Via a comment on my initial College Branding post, I found an article from Times Higher Education, What sets you apart? , dated just a few days later. In this article, two authors speak to some of key issues facing colleges and…

One of the great things about social media is that a conversation can be extended quickly between sites and even continents. Such was my experience with my College Branding post. The first extension of the conversation was by Lou…

It was pure serendipity that I read Brand Immortality by Pringle and Field on my way to a conference where I was to speak about branding to a group of enrollment executives from colleges and universities. It wasn't a giant "Aha!" moment,…