Browsing Category
Branding
Building strong brands and brand personalities
Top 10 Super Bowl Ads Named
Most of us have gotten over our short-lived obsession with the 2009 Super Bowl ads, but at neuromarketing firm Sands Research technologists have been slaving away analyzing all 72 of those commercials. Sands measures viewers' EEG…
Scents, Names, Recall, and Imagination
A few weeks ago Dave Munger at Cognitive Daily had a great post about how naming a smell can help us imagine it in the future. He described research that looked into why it's fairly difficult for us to identify and imagine scents:
My Pick for Super Bowl Ad Winner
No brain scans or biometrics were used in selecting my winner in the Super Bowl ad sweepstakes: Hyundai. This is a highly subjective choice, based on my guess as to which company might see the most bottom-line benefit from their Super…
Branding, Brains, and Google
Not long ago a press release went out with the provocative title, "Brain Works Like Google, New Study Finds." More specifically, the news release claimed that the study showed that our brains choose brands from our memories using…
Undergrad Neuromarketing Entrepreneur
I'm often contacted by undergrad and grad students looking for information on how to pursue a career in neuromarketing in the absence of established university courses and programs. In most cases I can provide little useful guidance other…
Olfactory Marketing Gone Wild
I applaud companies that employ a signature aroma in their retail locations that is distinctive and immediately evocative of the product or service. In the fast food arena, Burger King's use of flame broiling puts its olfactory marketing a…
The Shame of Luxury?
Luxury good makers have always counted on their visibility and branding as a key driving force for their business. Once a brand achieves that elusive status as a recognized luxury item, that status itself can drive sales to wealthy…
Are Tobacco Warnings Really Ads?
One of the startling conclusions from the neuromarketing study described by Martin Lindstrom in Buyology is that not only are the government-mandated warnings on tobacco packages ineffective, but they actually promote smoking behavior by…
Caffeinated Branding: Think Inside the Cup
Way back in 2005, in Can Caffeine Brain Boost Help Ad Recall?, I suggested that Starbucks could sell potent ads on their cups. This idea, though tongue-in-cheek in nature, was based on fMRI research that showed caffeine stimulated areas…
Smell Better, Sell More
Does a better-smelling product work better? Probably not, but people will THINK it does. Research shows that people rated a better-smelling product higher in completely unrelated performance areas. Reading Whiff! The Revolution of…
